Develop and own holistic UX vision and strategy for a multi-product ecosystem. Establish UX principles, design standards, and governance models. Champion human-centered design. Lead creation and adoption of a scalable design system. Ensure UX consistency across products, platforms, and deployment environments. Oversee research, journey mapping, prototyping, and usability testing. Collaborate with cross-functional teams to create intuitive interaction models. Review designs and implemented UI to maintain quality standards. Lead UX architecture decisions involving navigation, workflow, and information structure. Mentor UX designers, engineers, and researchers. Facilitate cross-team workshops to drive alignment. Support product planning through UX insights and impact assessments. Promote data-driven decision-making through research and analytics. Share user insights and establish UX KPIs.