Senior Email Marketing Manager
Company:Darkroom
Location:Portugal, Mexico, Brazil, Spain, EST
Languages:English
Seniority level:Senior, 7+ years
Experience:7+ years
Skills:
LeadershipProject ManagementData AnalysisShopifyStrategyCommunication SkillsAnalytical SkillsProblem SolvingMentoringTeam managementStakeholder managementDigital MarketingA/B testingClient relationship managementCross-functional collaborationCRM
Requirements:
7+ years of work experience in digital marketing Experience scaling personalized D2C/e-commerce email and SMS programs Experience creating engaging email and SMS campaigns Experience developing customer journeys and loyalty programs Experience with Klaviyo (or similar ESP), list segmentation, lifecycle automations, and triggered events Knowledge of Shopify and tech stack options (Privy, JustUno, Yotpo, Octane AI) Experience developing SMS and loyalty programming strategies Experience with SMS platforms (Attentive, PostScript, SMSBump, or Klaviyo) Ability to project manage multiple tasks in a fast-paced environment Experience making data-driven decisions and turning analytics into actionable strategies Dedicated to learning trends and best practices in DTC marketing Experience developing and executing customer loyalty programs Experience with at least one direct report Exceptional leadership skills working with cross-functional teams Excellent verbal and written communication and presentation skills
Responsibilities:
Develop strategic CRM and retention marketing strategies Build sophisticated email, SMS, and loyalty programs Lead a team of lifecycle marketing experts Serve as senior point of contact for clients Develop strategic campaign calendars Provide support and guidance to Retention Specialists Project manage and delegate client tasks Coordinate with Performance Marketing and Strategy teams Assign segmentation and QA email/SMS campaigns Report on strategic KPIs and provide actionable recommendations Execute automation/flow logic, pop-up builds, and app integrations
