Senior Marketing Analyst, AI and Insights

Fluent with data tools and platforms including Salesforce, Google Analytics, paid ad platforms, email analytics systems, and BI tools. Ability to pull data, query databases, or write simple SQL. Comfortable in Excel/Google Sheets with complex formulas, pivot tables, and data models. Hands-on experience with AI-powered analytics platforms like Infinigrow, Amoeb.ai, Crayon, Dimension, or similar tools. Obsessed with marketing metrics and deep understanding of GTM. Actively exploring the AI analytics landscape. Instinct to fix incomplete data and bad dashboards. Comfortable with ambiguity and learning fast. Systematic approach to data, understanding data flows and dependencies. Thrives in fast-paced, ambiguous environments. Clear communication and ability to tell stories with data. Builder's mindset with a focus on iteration and continuous shipping.

Track and analyze channel performance across the full marketing stack. Measure and optimize ROI across campaigns and initiatives. Build and maintain pipeline funnel analytics. Experiment with AI-powered analytics tools. Build intelligent dashboards and reporting systems. Analyze attribution and customer journey. Identify trends, anomalies, and optimization opportunities. Run experiments and measure impact. Create predictive models and forecasts. Enable the GTM team with data.