Marketing Growth Lead (Premium Tobacco)

5-7+ years of senior marketing experience (Marketing Director, Head of Marketing, Senior Brand Manager), ideally within restricted industries (cigars/tobacco, alcohol, luxury, CBD). Proven expertise in digital marketing (Meta Ads, Google Ads, SEO, analytics, content marketing) and growing young brands. Strong background in brand building, storytelling, and visual identity across international markets. Experience leading teams and managing agencies. Excellent leadership, communication, and project management skills. Fluent English (C1+); Spanish, Russian, or another European language is a plus. Highly data-driven, comfortable with KPIs, reporting, and performance optimization. Thrives in a fast-scaling, entrepreneurial environment with an ownership mindset, adaptability, and accountability.

Lead global brand growth for in-house young premium cigar brands across international markets. Drive an integrated marketing strategy across all channels: social media, email, trade marketing, exhibitions, online store content, and HubSpot. Oversee digital marketing (SEO, PPC, Meta/Google Ads, influencers, eCommerce) with full compliance for restricted-promotion brands. Shape and protect brand identity through consistent visuals, storytelling, and premium positioning. Manage the marketing function end-to-end: team leadership, agency coordination, trade marketing execution, cross-functional collaboration, budget ownership, and performance reporting.