Growth Lead
130000 - 160000 USD per year
Company:Northflank
Location:North America, Europe
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Data AnalysisGoogle AnalyticsCross-functional Team LeadershipProduct DevelopmentContent creationSEOAgile methodologiesRESTful APIsCommunication SkillsPresentation skillsWritten communicationMarketingLead GenerationDigital MarketingA/B testingStrategic thinkingData analytics
Requirements:
Minimum 3 years of experience in a growth/marketing role, especially at a similar-stage B2B startup Track record of driving leads from marketing initiatives and converting interest into actionable conversions Exceptional technical writing skills Ability to engage, learn, and add value in developer forums and community discussions Ability to transform customer success stories into compelling content Comfortable with the cloud-native/Kubernetes ecosystem or eager to learn fast Obsessed over metrics (SEO rankings, paid ad performance, website traffic, conversion rates) Willing to test a pipeline of wild ideas monthly
Responsibilities:
Own and drive marketing North Star metric (increasing people trying Northflank) Develop and execute SEO strategy (keyword research, backlinking, technical SEO) Manage paid media campaigns on Google Search Ads and LinkedIn Build meaningful presence on Reddit, HN, StackOverflow, and other developer hubs Craft product announcements and collaborate with the product team Ideate, write, and commission blog posts Lead LinkedIn strategy and explore other social media channels Collaborate with sales and product teams
