Sr. Campaign Operations Manager - Lifecycle

8+ years hands-on email marketing, campaign operations or digital marketing experience, at a high growth B2B tech company. Successful ownership of campaign execution in Iterable or similar marketing automation tooling (e.g. Marketo, Eloqua, Hubspot, Pardot) including managing intake process, audience segmentation, program build out, content production, and QA workflows. Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging. Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices. Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes. Passionate about leveraging technology to drive innovation and efficiency. Highly organized with exceptional attention to detail. Ability to evaluate and prioritize initiatives based upon context and expected ROI. Strong written and verbal communication skills and great collaborator with cross-functional teams. Iterable certified (foundations or above) and Marketo certified (expert or above). Intermediate to advanced user of Salesforce, Hightouch, Zoom, Contentful, and Splash. Experience leveraging AI to increase efficiency and have built an agent. Hands on experience with Copy.ai, Gumloop, Airtable AI, and Gemini is a big plus. Proficiency with HTML and CSS.

Create, track, and improve email marketing sequences and lead nurture tracks. Leverage marketing automation platforms integrated with CRM and data platforms. Enhance efficiency and impact of campaign operations by refining solutions and processes. Proactively identify and eliminate bottlenecks. Implement automation and/or AI solutions. Partner with individuals across Marketing, Customer Success, BizTech, and beyond. Ensure content, audiences, and journeys are accurate and aligned with intended outcomes. Analyze key metrics to provide data-driven recommendations. Implement A/B testing and other experimentation techniques. Catalogue and share learnings and codify best practices. Champion, role model, and embed Samsara’s cultural principles.