Lifecycle Marketing Strategist

At least 2 years of hands-on experience in email and SMS marketing Proven execution across campaigns, automations, segmentation, and optimization A minimum of 2 years of experience in retention marketing Owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements Fluent in English Strong presentation skills Great Data Analysis skills Familiarity with data tools, including Google Sheets Ability to approach challenges with structured thinking

Ensure predictable and consistent revenue through lifecycle marketing initiatives Leverage data-driven insights to create forecasts and shape strategic plans Act as a trusted partner to clients in all areas of customer lifecycle strategy Articulate the reasoning behind recommendations Champion CTC's distinctive lifecycle approach and tools Design, refine, and scale high-impact lifecycle marketing strategies Manage client accounts independently Oversee profitable growth of retention channels (email, SMS, direct mail, etc.) Write briefs for team execution Complete reports with high accuracy Analyze metrics and KPIs to measure effectiveness of retention efforts Collaborate with design and content teams to create email content Ensure timely delivery of deliverables (emails, SMS) Consult clients and solve business problems Develop relational equity with team and clients