Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting. Help design and improve scalable acquisition funnels to hit CAC/ROAS targets. Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data. Monitor performance daily using tools like Voluum, GA4, and internal dashboards. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior. Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves. Own the creative briefing process: define hooks, formats, and angles based on performance patterns. Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages. Implement systems to reduce creative fatigue and increase speed of testing. Build strong relationships with traffic sources and negotiate premium placements and custom deals. Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria. Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly. Identify opportunities to streamline acquisition processes through automation and internal tools. Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.