Own full P&L responsibility and define a clear growth roadmap for Norway. Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships. Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour. Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential. Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty. Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics. Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.