Field Marketing Manager

Experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement. Marketing experience in SaaS B2B, software, or high-tech environments. Experience collaborating closely with Sales teams. Critical thinker with a data-driven, metrics-focused, results-oriented approach. Proficient in ABM tools like 6Sense and integrated marketing capabilities. Strong project management skills and adaptability.

Develop marketing plans aligned with sales priorities and ABM campaigns. Collaborate with sales to create targeted account lists and execute ABM tactics. Plan and execute events, including trade shows, roundtables, and webinars. Create marketing materials with Product Marketing and Content teams. Drive direct marketing efforts for account engagement and opportunity development. Innovate and test new approaches for engaging ABM accounts. Track and forecast performance, maintaining planning documents. Manage budgets, marketing resources, vendors, and agencies.