Influencer & PR Manager (Raw Sugar)

Bachelor's degree in Communications, Public Relations, Marketing, or related field. 4+ years of experience in influencer marketing and/or PR, ideally within beauty or personal care. Proven track record managing influencer programs and PR campaigns. Strong network of and awareness of beauty influencers, makeup artists, and beauty editors. Deep understanding of beauty content formats and platform best practices (Instagram, TikTok, YouTube). Experience with affiliate marketing and gifting platforms (e.g., #ShopStyle, LTK). Knowledge of the beauty retail landscape and familiarity with ingredient trends and the clean beauty movement. Excellent communication, relationship-building, and project management skills. Strong attention to detail with a creative, proactive mindset. Thrives in fast-paced, collaborative environments.

Manage end-to-end influencer partnerships from identification and outreach through contracting, content creation, and performance analysis. Develop and implement media relations plans to build awareness and strengthen Raw Sugar's reputation. Coordinate strategic product seeding programs, PR mailers, and influencer gifting strategies. Develop creative briefs for beauty content including tutorials, GRWM videos, reviews, and before/after transformations. Cultivate strong connections with media contacts, influencers, and brand partners. Coordinate press releases, media kits, events, and launch activations. Collaborate with external PR and influencer agencies. Track KPIs and campaign metrics to inform strategy and demonstrate ROI. Partner with marketing, creative, and legal teams to ensure brand alignment and compliance.