CRO Manager (m/w/d)
Company:
Location:Germany
Languages:German, English
Seniority level:Manager, 3+ years
Experience:3+ years
Skills:
Data AnalysisShopifyUI DesignGoogle AnalyticsA/B testingCRM
Requirements:
- 3+ years experience in Conversion Optimization, Growth Marketing, or E-commerce
- Strong understanding of A/B testing, UX optimization, and data-driven work
- Experience with tools like GA4, Hotjar, Klaviyo, Shopify, Google Optimize, VWO
- Basic technical understanding (Shopify, tagging, data structures)
- Structured, analytical approach with focus on impact and ROI
- Ability to collaborate cross-functionally
- Very good German and English skills
Responsibilities:
- Analyze user behavior, conversion funnels, and customer journeys
- Develop and maintain a testing roadmap for A/B and multivariate tests
- Design test concepts including hypotheses, goals, KPIs, and test design
- Collaborate with Design and Development for test implementation
- Ensure quality assurance and analyze test results
- Roll out successful test variants and build a CRO knowledge base
- Optimize landing pages and manage copywriting/messaging in the funnel
