CRO Manager (m/w/d)

3+ years experience in Conversion Optimization, Growth Marketing, or E-commerce Strong understanding of A/B testing, UX optimization, and data-driven work Experience with tools like GA4, Hotjar, Klaviyo, Shopify, Google Optimize, VWO Basic technical understanding (Shopify, tagging, data structures) Structured, analytical approach with focus on impact and ROI Ability to collaborate cross-functionally Very good German and English skills

Analyze user behavior, conversion funnels, and customer journeys Develop and maintain a testing roadmap for A/B and multivariate tests Design test concepts including hypotheses, goals, KPIs, and test design Collaborate with Design and Development for test implementation Ensure quality assurance and analyze test results Roll out successful test variants and build a CRO knowledge base Optimize landing pages and manage copywriting/messaging in the funnel