CRO Manager (m/w/d)

Posted about 2 months agoViewed
GermanyFull-TimeE-commerce
Company:
Location:Germany
Languages:German, English
Seniority level:Manager, 3+ years
Experience:3+ years
Skills:
Data AnalysisShopifyUI DesignGoogle AnalyticsA/B testingCRM
Requirements:
  • 3+ years experience in Conversion Optimization, Growth Marketing, or E-commerce
  • Strong understanding of A/B testing, UX optimization, and data-driven work
  • Experience with tools like GA4, Hotjar, Klaviyo, Shopify, Google Optimize, VWO
  • Basic technical understanding (Shopify, tagging, data structures)
  • Structured, analytical approach with focus on impact and ROI
  • Ability to collaborate cross-functionally
  • Very good German and English skills
Responsibilities:
  • Analyze user behavior, conversion funnels, and customer journeys
  • Develop and maintain a testing roadmap for A/B and multivariate tests
  • Design test concepts including hypotheses, goals, KPIs, and test design
  • Collaborate with Design and Development for test implementation
  • Ensure quality assurance and analyze test results
  • Roll out successful test variants and build a CRO knowledge base
  • Optimize landing pages and manage copywriting/messaging in the funnel
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