Marketing Manager

6-10 years working in enterprise or B2B software At least 3 years in a product marketing role working with very technical products Minimum BS / BA degree Proven track record of creating differentiated and compelling content for marketing, sales, and customer-success Managed a marketing calendar Executed and managed programs to increase awareness and generate demand

Be a go-to authority on Viaduct’s unique selling proposition (USP) Segment the market, study buyer personas, and know the ecosystem Understand how products improve operations and generate value Provide competitive intelligence Support business development with partner insights Partner with product managers to steer product roadmap Partner with product managers to align pricing and packaging Partner with product managers to enable the field with presentations and demonstrations Create clear and compelling content Develop a messaging framework Choose and create content delivery mediums Develop thought-leadership Define marketing plan for the line of business Develop and manage a calendar for events, content, and campaigns Run campaigns to raise awareness, generate leads, and convert opportunities Evangelize Viaduct at industry and 3rd party events