Senior Field Marketing Manager
Company:Ambient.ai
Location:United States
Languages:English
Seniority level:Senior, 8+ years
Experience:8+ years
Skills:
Project ManagementCybersecuritySalesforceGoogle AnalyticsMarketingCustomer SuccessBudgetingCRM
Requirements:
- 8+ years of Field or Event Marketing experience in B2B SaaS, cybersecurity, physical security, or enterprise technology.
- Proven ability to design field programs aligned to GTM goals - pipeline generation, ABM motions, regional awareness, and enterprise relationship-building.
- Strong project management and vendor negotiation skills.
- Excellent communication skills with creative instincts.
- Comfortable with data and ROI analysis, including tools like HubSpot, Salesforce, Splash, or equivalent platforms.
Responsibilities:
- Build and execute a scalable, data-driven field marketing strategy aligned to sales priorities and regional GTM goals.
- Partner closely with Sales, Product Marketing, and Customer Success to craft events that resonate with CISOs and security leaders.
- Own end-to-end event execution including budgeting, venue sourcing, logistics, vendors, swag, registration, lead capture, and onsite experience management.
- Develop integrated pre- and post-event campaigns across digital, email, social, and content to maximize attendance, follow-through, and ROI.
- Measure and report performance - pipeline sourced/influenced, attendance, conversion, engagement, and lift - using data to continuously optimize field programs.
- Stay ahead of experiential, field, and ABM trends - testing new formats, partners, and creative approaches.
- Act as an on-site brand ambassador, ensuring every touchpoint reflects Ambient.ai’s mission, values, and category-defining positioning.
