Develop, monitor, and improve critical incentive KPIs, conversion, and broker behavior metrics, proposing new metrics. Create in-depth analyses of campaign performance and incremental impact. Evolve the analytical framework for incentive policy. Support the design, evaluation, and documentation of incentive campaigns with robust methodology. Structure analytical models, econometric analysis, and experiments to validate incentive hypotheses. Develop testing methodologies and experiment analysis (e.g., A/B testing, synthetic control, causality methodologies) to determine the best campaign launch model. Build automations, tools, and data flows to improve team efficiency and governance. Act with high autonomy and analytical rigor, delivering independently and managing metrics and dashboard creation.