Work to help families and referral sources with seniors needing to be discharged into a community or with a home care agency. Deliver on target quota of families selecting a senior care option each month by generating qualified patient referrals. Maintain a portfolio of clients (social workers, case managers, discharge planners) in hospitals and skilled nursing centers. Develop, own, and grow book of accounts to increase referral volume. Cultivate new contacts through networking, cold calls, and service presentations. Educate families on care options and work with Senior Living Advisors to find the right option. Leverage and analyze CRM reports to develop and manage pipeline. Pilot new initiatives, tests, and processes and provide feedback.