Growth Marketing Lead

3+ years in acquisition/growth marketing, preferably in consumer credit, fintech, or financial services Demonstrated ability to analyze acquisition data, identify key levers, assess source quality, and deliver data-driven recommendations Hands-on experience optimizing paid and partner channels for both quality and scale Track record of identifying and launching new acquisition channels or capabilities Proficient in SQL for campaign and cohort analysis (Snowflake, BigQuery, or Redshift experience preferred) Strong understanding of marketing analytics tools (e.g., Google Ads, Meta Ads, Tableau, Looker, or similar) Comfort operating in a fast-paced, data-first environment Clear communicator who can distill data into insights and actions Experience leading cross-functional initiatives with a high degree of complexity

Develop and execute customer acquisition campaigns across paid, owned, and partnership channels Stand up new acquisition channels, tactics, and capabilities Evaluate and manage existing acquisition sources for efficiency and ROI Lead tests to validate new channels, creative, and targeting strategies Analyze acquisition results by customer profile, funnel stage, and source quality Use SQL to query and analyze performance data, segment customers, and generate actionable insights Collaborate cross-functionally to align on acquisition goals, audience targets, and customer quality metrics Own reporting and optimization cadence, communicating results and recommendations