5+ years in content marketing, brand marketing, or creative roles in B2B SaaS Strong creative portfolio demonstrating innovative content and campaigns Proven ability to create compelling customer stories across multiple formats Video content experience (scripting, creative direction, managing production) Experience managing freelancers and external creative partners Track record of using AI to enhance and scale creative work Exceptional storytelling abilities Creative thinker who can develop original concepts Strong writer who can adapt voice and style Visual thinker who can conceptualize and direct video and multimedia content Understanding of how to balance brand-building content with performance goals Project management skills Basic understanding of SEO best practices