SEO Specialist / SEO / SEM Specialist

2 to 5+ years of hands on experience in SEO, SEM, or related digital marketing roles Strong knowledge of keyword research, on-page and off-page optimization, and link building strategies Experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar platforms Ability to analyze data and translate insights into actionable strategies Familiarity with technical SEO concepts, site health audits, and performance optimization Experience managing paid search campaigns, including budgeting, targeting, and optimization Strong communication skills Ability to work with cross functional teams Detail oriented, organized Able to manage multiple tasks and deadlines

Conduct keyword research and develop SEO strategies Optimize website structure, on-page elements, and content Plan, set up, and manage SEM campaigns Monitor website performance using analytics and search console tools Conduct technical SEO audits and implement improvements Collaborate with content teams for SEO aligned content creation Track and report on SEO and SEM KPIs, trends, and opportunities Perform competitor analysis Recommend actionable insights to improve conversions, traffic, and search efficiency