Senior Creative Strategist

3+ years of creative strategy work on performance ad programs, with specific focus on short-form video and statics. Digital portfolio showcasing performance ad work that includes short-form video, motion, and statics. Ability to storyboard, cut, and ship ads; proficient in Figma, Photoshop, or Illustrator. Understanding of performance metrics like thumb-stop rate, hold rate, CTR, and CPA. Experience using AI tools like ChatGPT, Midjourney, or Runway for ad creation. Excellent written and verbal communication skills, including client presentations. Ability to translate vague goals into testable concepts and track results. Proficiency in Figma (Auto Layout, Components, handoff) and Adobe Creative Suite.

Lead high-tempo creative strategy and direction for full-funnel ad programs. Deliver expert advice, concepts, directions, and briefs for short-form video. Translate marketing strategy and performance data into ad concepts. Brief Designers and Editors on asset creation. Present creative work to stakeholders and clients. Monitor performance data to inform creative iterations.