Analytics Manager

5+ years of practical experience in a data science, market research advance methods, marketing science, or digital analytical unit is essential. 5+ years of experience with SPSS and R is essential. Python, Q-research, Sawtooth, Xlstats etc are desirable. Experience in Key Drivers Analysis (Shapley value, ridge regression etc.), SEM, Segmentation and typing tool, Conjoint, Maxdiff, TURF is essential. Experience with secondary data, econometric modelling, claims data, Bayesian networks, Machine learning models are desirable. Some experience in Healthcare is essential.

Support the Analytics Director to deliver statistical analysis using primary market research data. Advise on sample size and questionnaire design to Research project teams. Build Excel tools such as market simulators (in Excel VBA) for conjoint, DCM, forecasting, and segmentation studies. Provide guidance and consultation regarding Excel and SPSS, and engage in department-wide training initiatives. Liaise with Data Collection and Data Processing teams to ensure data is in the appropriate format for analysis. Respond to day-to-day statistical questions (e.g. database design, sample design, sample size, selection of appropriate statistical tests and methodologies). Run and interpret statistical analysis and contribute to study deliverables. Support Directors and more senior researchers in their client facing activities. Run choice models, conjoint analysis, experimental designs, segmentations, factor analysis, cluster analysis, discriminant analysis, regression and driver analysis, perceptual mapping, CHAID and CART, and categorical data analysis.