Senior Analyst, Marketing Analytics

Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or related field Several years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.) Proven experience developing or applying projected LTV models Solid SQL and Excel skills; familiarity with Python or R for data analysis a plus Experience working with CRM and marketing automation platforms (Salesforce, HubSpot) Proven ability to present insights clearly to non-technical stakeholders

Track and analyze the B2B marketing funnel Develop or refine multi-touch attribution models Build and maintain projected lifetime value (LTV) models Build and maintain dashboards in tools like Sigma, Clarisights Support paid marketing budget allocation and pipeline forecasting Partner with RevOps to ensure CRM and marketing automation data integrity Translate analytics insights into business recommendations for marketing and sales leaders