Senior Product Marketing Manager
137250 - 185250 USD per year
Company:Remote - Referral Board
Location:United States, Canada, EST, PST
Languages:English
Seniority level:Senior, Several years
Experience:Several years
Skills:
Project ManagementBusiness IntelligenceData AnalysisProduct ManagementProduct OperationsCross-functional Team LeadershipStrategyMarket Research
Requirements:
Several years of experience in product marketing, product management, or strategy consulting, ideally within B2B SaaS in the Finance, HR, IT industry Proven experience leading go-to-market strategies and product launches Executive-level presentation skills and the ability to simplify complex ideas Excellent data-driven decision-making and business intelligence Fluency in English
Responsibilities:
Identify and prioritize high-growth market opportunities and revenue potential. Develop the business plan: what we sell, to whom, how (including channels) Map competitive landscape and identify clear differentiators Architect the complete product story: Define core value proposition, audience personas, and compelling messaging. Lead go-to-market strategies and execute product launches Collaborate with product, engineering, sales, operations, and finance teams. Take a data-driven approach to decision-making and continually refine strategies.
