Content & Community Strategist

2–4 years of experience in content, brand, or growth marketing for a B2B SaaS product. Strong visual and written content skills. Comfortable capturing content in-person and virtually. Ability to provide clear creative briefs to design teams. Experience using AI to craft high-quality on-brand content. Strong project management skills. Familiarity with influencer marketing in a B2B or niche tech context. Excellent interpersonal skills. Willingness to travel for events, customer visits, and meetups (10–25%).

Create content across multiple formats (short-form video, quizzes, reports). Own the content calendar and ensure deliverables align with strategic themes. Manage the monthly newsletter. Collaborate cross-functionally and interview subject matter experts. Repurpose content across social channels and respond to community feedback. Identify and engage B2B influencers and thought leaders. Build scalable programs for product advocacy and co-marketing. Cultivate relationships with local user groups and industry communities. Track content performance and optimize based on insights. Own event logistics end-to-end. Support customer marketing initiatives by showcasing customer success stories. Track event performance through lead quality, meetings, and pipeline generation.