Retention Marketing Manager for DTC Ecommerce Marketing Agency (US Based

3+ years in retention/lifecycle marketing for DTC/CPG subscription brands. Proven expertise with subscription platforms like Stay AI, Recharge, or SKIO. Demonstrated success running structured retention experiments. Advanced proficiency with cohort, LTV, payback period, and churn analytics. Skilled in copywriting and message testing for digital campaigns. Strong proficiency in Google Sheets for reporting and data analysis. Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.). Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization. Hands-on experience with survey tools and customer feedback analysis.

Own all aspects of retention testing, including sprints, prioritization, and execution. Develop, implement, and analyze lifecycle strategies for one-time purchasers and subscribers. Design offer and message testing across email, SMS, and onsite. Create and optimize subscription flows. Strategize onboarding for new customers and subscribers. Build and launch customer surveys. Deeply analyze cohort data and report actionable insights. Coordinate experiment rollout with internal and external teams.