Retention Marketing Manager for DTC Ecommerce Marketing Agency (US Based
Company:Paired
Location:Argentina
Languages:English
Seniority level:Manager, 3+ years
Experience:3+ years
Skills:
SQLData AnalysisMarketingA/B testing
Requirements:
- 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands
- Proven expertise with subscription platforms (Stay AI, Recharge, or SKIO)
- Demonstrated success running structured retention experiments
- Advanced proficiency with cohort, LTV, payback period, and churn analytics
- Skilled in copywriting and message testing
- Experience collaborating cross-functionally
- Strong proficiency in Google Sheets for reporting and data analysis
- Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.)
- Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization
- Hands-on with survey tools and customer feedback analysis
Responsibilities:
- Own all aspects of retention testing
- Develop, implement, and analyze lifecycle strategies
- Design offer and message testing across email, SMS, and onsite
- Create and optimize subscription flows
- Strategize onboarding for new customers and subscribers
- Build and launch customer surveys
- Deeply analyze cohort data and report actionable insights
- Coordinate the rollout of winning experiments
