Direct Response Copywriter (part-time)

3+ years of experience writing direct response copy for e-commerce brands in health & wellness supplements. Proven portfolio of advertorials, sales pages, and funnels with measurable results. Deep understanding of conversion psychology and customer-centric storytelling. Ability to write compliant copy for Google Ads/FTC guidelines. Strong research skills to translate product benefits into compelling copy. Exceptional English writing and editing skills. Experience optimizing copy for Google Performance Max and YouTube funnel campaigns. Basic wireframing knowledge to structure sales pages.

Write long-form advertorials to educate readers and guide them toward purchase. Craft compelling sales pages including benefits, ingredients, urgency, testimonials, and FAQs. Develop persuasive hooks, angles, and headlines aligned with ad creatives. Apply direct response frameworks (e.g., Problem → Agitation → Solution). Collaborate with media buying and creative teams on funnel strategy. Optimize copy structure and flow for paid search and paid social traffic. Create website copy to communicate brand value and drive conversions.