10+ years of progressive engineering experience. 5+ years managing multiple teams and engineering leaders. Proven success leading teams focused on consumer growth, engagement, experimentation, personalization, or retention. Deep practical experience with technical requirements and strategic execution of large-scale SEO. Strategic awareness and focus on Answer Engine Optimization (AEO). Deep understanding of engineering challenges for CRM platforms and Marketing Technology stacks. Proficiency in modern development technologies (TypeScript, Node.js, React). Experience scaling complex software systems in a high-traffic consumer environment. Strong analytical and problem-solving abilities. Skilled at navigating complexity and influencing leaders.