Business Analyst - HubSpot Product Owner

3+ years of hands-on experience with HubSpot (Marketing Hub, Sales Hub, and/or Service Hub) Strong understanding of CRM architecture, data models, and integration patterns Experience with workflow automation, lead scoring, and attribution modelling Proficiency in data analysis and visualization tools Working knowledge of APIs, webhooks, and middleware platforms Proven experience in business process mapping and workflow documentation Strong analytical mindset with ability to translate complex business needs into technical requirements Experience with Agile/Scrum methodologies and product ownership Outstanding communication skills Strong stakeholder management experience

Serve as the primary Product Owner for HubSpot platform Define and prioritize the HubSpot backlog Translate business requirements into actionable user stories Establish and manage a formal change request process Triage incoming change requests Develop detailed implementation plans for approved changes Create and maintain comprehensive documentation of HubSpot workflows Ensure all HubSpot configurations align with enterprise data governance policies Develop and execute comprehensive test plans for all HubSpot changes Monitor HubSpot platform performance and identify optimization opportunities