Email Marketing Specialist

Strong technical knowledge of ActiveCampaign and automation tools. Ability to use metrics to continuously refine campaigns. Experience developing tagging and segmentation systems that mirror user intent. Effective partnership with growth and content teams. Ability to craft concise, engaging copy for different awareness stages. Familiarity with the prop trading industry is valued.

Analyze trader journey and define key communication touchpoints. Develop and document tailored email sequences for onboarding, engagement, and retention. Establish KPIs for email campaign metrics. Design and deploy automated workflows and segmented campaigns using ActiveCampaign. Create dynamic tags and lists for personalized communication. A/B test email components to improve performance. Deliver consistent increases in email engagement and platform reactivation. Link campaign metrics to user acquisition and retention KPIs. Provide actionable insights based on campaign data. Collaborate with content, product, and growth teams to align messaging. Coordinate campaign timing and design with feature updates and promotions. Ensure GDPR compliance and manage opt-in/opt-out processes. Build and maintain performance dashboards and summary reports. Create reusable email templates and documentation.