- Own a set of DTC accounts as strategist, media buyer, and the client's direct point of contact.
- Audit account structure, keywords and search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking before making changes.
- Present account findings to clients and explain results, plans, and strategic decisions.
- Manage brand and non-brand campaigns separately and report their performance separately.
- Assess Performance Max performance, including branded and incremental volume.
- Audit auto-applied recommendations, assets, and sitelinks on a schedule.
- Manage Merchant Center and product feeds, including product titles, disapprovals, and promotions.
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.
- Diagnose and address bottlenecks in creative, offers, AOV, landing pages, checkout, and tracking.
- Build landing pages, scripts, and reporting as needed to address account constraints.