- Own paid media strategy for DTC/eCommerce clients across Meta and TikTok.
- Build creative testing roadmaps by developing angles and writing briefs for editors.
- Analyze creative performance and identify what is working.
- Manage client ad budgets ranging from $30k per month to $1m per month.
- Diagnose funnel issues across creative, offer, and conversion.
- Present results, plans, and next steps to clients.
- Source UGC talent, write scripts, and direct content when needed.