- Manage a set of DTC accounts end-to-end as the strategist, buyer, and direct client point of contact.
- Perform comprehensive account audits covering campaign structure, keywords, bidding, feed health, and conversion tracking.
- Optimize full funnels including Google Ads, Merchant Center, landing pages, and tracking.
- Build and deploy landing pages, scripts, and reporting tools using AI.
- Present results, strategy, and reasoning directly to clients.
- Diagnose and fix bottlenecks across creative, offer, AOV, landing page, and tracking.