Sales Manager (Digital Marketing) | Remote | LATAM only | 87004
Company:Remote Talent LATAM
Location:Nicaragua, El Salvador, Colombia, Guatemala, Mexico
Languages:English
Seniority level:Manager, Proven experience
Experience:Proven experience
Skills:
LeadershipBusiness DevelopmentPeople ManagementSEOTeam managementLead GenerationDigital MarketingEnglish communicationCoachingExcellent communication skillsClient relationship managementSales experienceMentorshipCRM
Requirements:
- Proven experience building outbound email programs for B2B services, digital marketing, or agency environments
- Strong hands-on expertise with outbound tools (email warmup, inbox management, sequencing, data providers, enrichment tools)
- Experience sourcing and enriching lead lists and segmenting audiences
- Clear understanding of outbound metrics (open rates, replies, positive replies, meetings booked, pipeline created)
- Experience working closely with sales teams or acting as a bridge between marketing and sales
- Comfortable owning strategy and execution
- Strong written English for crafting outbound copy and replies
- Analytical mindset and habit of testing, measuring, and iterating
- Experience managing or mentoring SDRs, BDRs, or cold callers (Nice to Have)
- Previous work at a digital marketing agency or performance marketing company (Nice to Have)
- Experience with both US and international markets (Nice to Have)
- Comfort joining calls occasionally to support the sales process when needed (Nice to Have)
Responsibilities:
- Design the overall outbound strategy for two brands
- Define targeting, segmentation, and ideal customer profiles
- Select and manage tools for email, data sourcing, enrichment, and tracking
- Build and document repeatable processes and playbooks for outbound campaigns
- Build prospect lists using data platforms and scrapers
- Enrich, clean, and validate data before launching campaigns
- Set up and manage multi-step email sequences for cold outreach
- Continuously test subject lines, angles, value props, and sequences
- Monitor inboxes, reply to prospects, and move interested leads toward calls
- Align outbound strategy with leadership goals and revenue targets
- Coordinate with sales closers or account executives on handoff processes
- Define qualification criteria so only qualified leads reach the sales team
- Report on performance, experiments, and pipeline generated
- Help hire and onboard junior team members in lead generation and cold calling
- Train team members on tools, processes, and outbound best practices
- Provide feedback, coaching, and guidance to improve performance over time
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