Own the full sales cycle: from prospecting and discovery through negotiation and close. Drive consultative, value-based sales, articulate complex solutions in simple, outcome-driven terms. Develop authoritative knowledge of Roots’ Digital Coworker platform and demonstrate its value to prospects. Engage C-suite and VP-level decision makers in ROI-focused conversations that align AI automation to business goals. Manage a fast-paced pipeline through outbound prospecting, marketing-qualified leads, and networking. Meeting or exceeding revenue targets, maintaining accurate forecasts, and CRM hygiene (Salesforce). Collaborate cross-functional with marketing and process engineering teams to tailor solutions and materials. Represent Roots at industry events and trade shows, serving as a brand ambassador.