Proactively reach out to new M-Files customers via outbound calls, emails, social selling, and creative campaigns. Engage in thoughtful conversations to understand prospect needs and challenges. Book discovery calls with decision-makers in alignment with the go-to-market strategy. Utilize sales technology stack (Salesforce, Sales Navigator, Lusha, etc.) for research and personalization. Collaborate with sales and marketing colleagues. Act as a brand ambassador for M-Files at industry events and webinars.