Marketing Manager (Content)
Company:Competera
Location:Ukraine
Languages:English
Seniority level:Manager, Proven experience
Experience:Proven experience
Skills:
Artificial IntelligenceMachine LearningGoogle AnalyticsJiraContent creationContent managementSEOCommunication SkillsCollaborationAttention to detailTime ManagementMarketingEditingDigital MarketingSaaSWritingCRM
Requirements:
English level C1+. Proven experience in content marketing, preferably in a B2B SaaS environment. Strong understanding of content strategy, demand generation, and ABM principles. Excellent writing and editing skills with strong attention to detail. Hands-on experience managing and growing social media channels. Practical knowledge of HubSpot and Zoom Webinars. Proficiency in using AI tools for content creation and automation. Master’s degree in English Linguistics, Journalism, or related field (a plus).
Responsibilities:
Shape and execute content strategy for demand generation, conversion, and ABM. Own the content lifecycle from ideation to distribution. Lead corporate social media channels and CEO's personal brand. Craft and schedule engaging social media posts. Use AI tools to repurpose and scale content. Produce client-facing materials like articles, blog posts, and white papers. Write persuasive landing page copy. Leverage LLMs and AI tools for content development. Collaborate with partners on co-branded content and events. Manage webinars and fireside chats. Lead creation of newsletters and targeted content campaigns. Monitor and analyze content performance metrics. Refine strategy based on data-driven insights. Present results and recommendations to stakeholders.
