Media Manager

3+ years of strategic experience designing, executing, and optimizing B2B demand generation and paid media campaigns. Demonstrated experience managing moderate to large-scale, multi-channel media budgets. Proven ability to manage competing strategic priorities while maintaining ABM principles. Strong experience with PPC and paid social ad platforms. Analytical thinker well-versed in B2B performance reporting and data visualization. Ability to manage workflows independently while recognizing when to collaborate, delegate, or seek expertise. Demonstrated flexibility and confidence in navigating ambiguity. Ability to learn new B2B tools and adapt campaign strategies quickly.

Design, execute, and optimize B2B paid media and demand generation campaigns. Develop and execute Account-Based Marketing (ABM) strategies. Manage strategic content distribution, lead nurturing, and audience segmentation. Implement processes for lead scoring and scrubbing. Analyze B2B campaign performance and provide actionable recommendations. Manage client and stakeholder communications. Present results and strategic recommendations.