Senior Growth Manager, Acquisition

Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role. Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and managing high-performance campaigns. Hands-on experience with CRO tools and A/B testing methodologies. Experience in affiliate marketing or partner-driven acquisition programs. Strong analytical skills with experience working in Excel, LightDash, Segment and similar BI tools. Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred. Experience working in a fast-paced, growth-focused company.

Brief, test, and iterate on ad creatives and messaging. Own performance marketing strategy across various digital channels. Manage budget allocation and CAC targets. Partner with teams to optimize onboarding, retention, and LTV. Design and run experiments to improve landing page and web funnel conversion rates. Analyze user acquisition and retention cohorts to inform growth roadmaps. Forecast performance, track KPIs, and report on marketing ROI. Identify new channels, tools, or tactics.