Develop and execute strategies to drive market penetration into key commercial verticals Identify unique industry challenges, customer needs, and opportunities for differentiation Collaborate with cross-functional stakeholders to define and deliver vertical solutions Partner with customers, industry experts, and internal teams to validate use cases Act as a subject matter expert on vertical market problems Conduct competitive and market analysis to evaluate positioning Work closely with Product and Engineering teams to ensure vertical-specific needs align with core platform evolution Partner with leadership to strengthen TCP’s market presence and brand authority Define success metrics and track performance for vertical initiatives