Own the strategy, roadmap, and execution for Matcha Web growth. Design and run experiments (A/B tests, feature flags, pricing/fee tests, UX changes) to improve acquisition, activation, conversion, and retention. Improve onboarding, token discovery/search relevance, quote presentation, and trade flows to reduce friction and increase successful trades. Use analytics, user research, and market insights to identify levers and prioritize. Partner with engineering/design to deliver changes quickly and with marketing/social to drive top-of-funnel and re-engagement. Track and report progress on volume share and north-star users, plus supporting metrics.