Define and drive the overall design strategy to align with our customer needs and business outcomes. Lead and mentor a team of Product Designers, fostering a culture of curiosity, collaboration, and continuous improvement. Balance creating delightful customer experiences with the company’ business outcomes Oversee the end-to-end design process, ensuring a customer-centered approach in problem-solving, solution ideation, and product development. Collaborate closely with Product and Engineering to prioritize, scope, and execute initiatives that drive measurable customer and business impact. Implement and refine design processes to ensure efficient workflows, strong cross-functional communication, and high-quality execution. Develop and maintain a scalable and delightful design system that enhances usability and maintains brand consistency. Advocate for user experience excellence across all touchpoints, balancing business goals with customer delight. Utilize data-driven insights and user research to inform design decisions and validate product direction. Stay ahead of industry trends, emerging technologies, and best practices to drive continuous innovation, especially as Generative AI becomes more commonplace in research and design practices.