Own the strategic customer problem portfolio that informs the evolution of onX Hunt’s product and business models. Define and evolve the product's packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities. Collaborate with Engineering, UX, QA, and cross-functional teams to ensure priorities are clearly defined and translated into scalable, customer-centric solutions. Build and lead a small but high-leverage team focused on strategic opportunity identification, business growth, and tiered value delivery. Partner with BI and Finance to model the business impact of packaging, pricing, and feature placement decisions. Provide strategic input to Marketing and Product Management to support GTM planning and optimize messaging strategies that drive conversion. Contribute to long-range planning and product strategy discussions at the business unit level. Shape and refine the product metrics framework in partnership with BI and Finance, ensuring we measure what matters — usage, conversion, retention, and ARPU. Establish a data-driven culture connecting customer behavior and business outcomes to inform prioritization and validate impact. Partner across vertical and platform teams — including Marketing, Sales, and Customer Support — to align priorities and customer experiences across the suite. Lead through influence by providing context, clarity, and connection — ensuring alignment without dependency on hierarchy.