Paid Media Strategist (Remote US)
D
DirectivePerformance Marketing
United States, Canada, United Kingdom, AustraliaFull-TimeMiddle
Salary70000 - 95000 USD per year
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEOA/B testingAccount ManagementCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Proven and measurable success with mid-market or enterprise accounts
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
- Confirm lead routing is accurate within a CRM
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