Senior Paid Media Strategist (Remote US)

D
DirectivePerformance Marketing
United States, EST, PSTFull-TimeSenior
Salary90000 - 110000 USD per year
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Job Details

Languages
English
Experience
3+ years
Required Skills
Google AnalyticsMicrosoft ExcelAccount ManagementCRM

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
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90000 - 110000 USD per year
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