Paid Marketing Manager
100000 - 120000 USD per year
Company:RevenueCat
Location:Americas, EST, PST
Languages:English
Seniority level:Lead, 5 years
Experience:5 years
Skills:
Data AnalysisGoogle AnalyticsReportingMarketingLead GenerationDigital MarketingA/B testing
Requirements:
5 years of experience in B2B or B2D SaaS paid marketing. Experience in running and scaling paid campaigns for user acquisition and lead generation. Optimize campaigns for product adoption, not just sign-ups. Push boundaries and experiment with messaging and formats.
Responsibilities:
Own end-to-end execution and optimization of paid campaigns across Google Ads, Bing Ads, Reddit, LinkedIn, X, and YouTube. Lead ongoing testing of ad copy, formats, and visual creative. Build strategies to reach a diverse global audience across verticals and regions. Experiment with new acquisition tactics and emerging platforms. Assess and improve the user journey from signup to full product adoption. Design clear, actionable reporting on paid performance.
