Mantle Integrated Senior Marketing Manager
Company:Windranger Labs
Location:APAC
Languages:English, Mandarin
Seniority level:Senior, 10+ years
Experience:10+ years
Skills:
LeadershipProject ManagementBlockchainBusiness DevelopmentData AnalysisEthereumCross-functional Team LeadershipContent creationSEOCommunication SkillsCollaborationDigital MarketingCustomer SuccessTeamworkMarket ResearchStrategic thinking
Requirements:
10+ years of marketing or growth experience 3 years minimally in web3, fintech, or high-velocity tech Bilingual in English and Mandarin Experience across global and APAC markets Proven track record leading marketing or growth marketing teams in DeFi or CEXes Strong grasp of growth mechanics, brand, product-led and integrated marketing Excellent communicator able to bridge technical depth and market relevance Comfortable leading across functions in a fast-paced, iterative environment
Responsibilities:
Steer brand storytelling, visual identity, and event presence. Develop RWA-centric brand narrative for global audiences. Oversee brand design, merchandise, and event strategies. Build experiential activations at events. Scale global community, creator, and ambassador squads. Lead creator partnerships and ambassador programs. Support community-driven marketing experiments. Establish frameworks for regional localization. Drive marketing strategies across verticals like RWAs, AI, DeFi, and ConsumerFi. Collaborate with BD, Product, and partners on campaigns. Translate technical progress into storytelling. Build programs to attract new protocols and assets. Connect Product, BD, Comms, and Design for launches. Manage distributed teams and external partners. Use data to evaluate performance and optimize strategy.
