Director of Product Management, Growth

10+ years in product management, growth, or CRO-focused roles in ecommerce or DTC. Strong understanding of ecommerce metrics (CVR, AOV, bounce rate, funnel performance). Experience with testing and analytics tools (Google Analytics, Optimizely, Hotjar, Amplitude, etc.). Proven track record of improving conversion rates and/or driving measurable site performance gains. Excellent cross-functional communication skills; able to align teams on shared growth goals. (Bonus) Experience in CPG, subscription commerce, or regulated product categories.

Own the Conversion Funnel: Analyze site performance and identify friction or drop-off points. Drive Subscriptions: Optimize conversion funnels, landing pages, and checkout experiences. Upsell to improve AOV: Implement personalization engines for product recommendations. Translate Data into Action: Collaborate with Analysts and Growth Marketers to uncover insights. Measure & Report Performance: Establish KPI frameworks and reporting cadences. Lead CRO Strategy: Develop and execute A/B and multivariate tests. Define Growth Roadmap: Prioritize opportunities for site performance, navigation, and messaging improvements. Enhance the On-Site Experience: Champion UX improvements that build trust and reduce friction. Partner Cross-Functionally: Work with Lifecycle, Paid, and Creative teams to ensure a seamless experience.