Organic Social Media Manager (CPG & Wellness)
Company:BIOptimizers
Location:United States, EST
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Project ManagementData AnalysisContent creationContent managementMarketingDigital MarketingCross-functional collaboration
Requirements:
3+ years of experience as a Social Media Manager for a CPG, wellness, or lifestyle brand Proven success growing and managing channels like TikTok, Instagram, LinkedIn, Facebook, and YouTube Experience developing and managing social content calendars Strong writing and communication skills Analytical mindset Ability to collaborate across creative, influencer, and brand teams Familiarity with social tools such as Dash Hudson, Sprout, or Later Track record of identifying and capitalizing on trends Experience working in fast-paced, high-growth environments
Responsibilities:
Lead day-to-day management of social media channels Build and manage strategic content calendars Write platform-native social copy Partner with creative teams to brief and review content Support cross-functional initiatives Ideate and produce trend-based and evergreen content Stay on top of platform trends and best practices Track and analyze channel and content performance Develop and present performance reports Oversee scheduling, posting, and coordination with Community Manager Test new formats, features, and tools
