Multilingual SEO Strategist
Company:Heidi
Location:Metro Manila, AU shift
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
Google AnalyticsJiraCross-functional Team LeadershipStrategyProduct AnalyticsContent managementSEOAgile methodologiesCommunication SkillsWritten communicationDigital MarketingWordPressA/B testingResearchMarket Research
Requirements:
3+ years in international or multilingual SEO with shipped results across at least 3 non-English markets. Expertise in keyword research, SERP analysis, and content prioritization per locale. Strong localization experience and coordination with local growth managers. Working proficiency with localization and CMS platforms like Crowdin and Sanity. Familiarity with international technical SEO, including hreflang, canonical strategy, and language routing. Clear written communication and dependable delivery across time zones. Up-to-date with international SEO and localization trends, cross-locale SERP norms, and emerging AI-driven patterns.
Responsibilities:
Size organic search opportunities per country and language. Research priority keywords per locale aligned to intent and funnel. Create briefs and style guides for localization. Coordinate with local growth managers for cultural fit and regulatory accuracy. Audit and recommend improvements for hreflang, language selectors, canonical rules, URL patterns, crawl budgets, and sitemaps. Generate pipeline for adapting titles, schema, and internal linking per market. Run locale-specific tests for content types and CTAs. Build GA4 dashboards per market and track key metrics.
