- Develop and execute SEO, AIO, and AEO strategies to increase organic local visibility and qualified traffic
- Perform technical SEO audits and implement on-page optimisation initiatives
- Develop and manage the SEO roadmap, providing regular progress updates and performance reporting
- Conduct keyword research, competitor analysis, and content opportunity assessments
- Optimise website content and structure to improve visibility across search engines and AI-powered search platforms
- Manage and update website content using WordPress
- Develop high-quality backlink strategies through guest posting, digital PR, and other authority-building initiatives
- Monitor website performance using SEO and analytics tools, providing actionable insights and recommendations
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