- Manage, optimise, and oversee Google Ads campaigns across multiple client accounts
- Develop and implement strategies across Search, Performance Max, Shopping, Display, YouTube, remarketing, lead generation, and eCommerce campaigns
- Manage and optimise Meta Ads campaigns, including creative and audience testing
- Conduct account audits and identify opportunities to improve campaign structure, targeting, tracking, and conversion performance
- Analyse performance beyond platform metrics, including lead quality, CPA, conversion rates, customer value, and ROAS
- Review landing pages and websites to identify UX, CRO, messaging, and conversion issues affecting campaign performance
- Apply strong working knowledge of SEO, AEO, GEO, and AI-driven search
- Work with SEO, content, design, and development teams to coordinate performance improvements
SEOLead Generation