- Develop and execute SEO, AIO (AI Optimisation), and AEO (Answer Engine Optimisation) strategies across multiple client accounts
- Conduct technical SEO audits and implement recommendations to improve website performance
- Optimise on-page SEO elements including metadata, content structure, internal linking, and user experience
- Perform keyword research, competitor analysis, and search opportunity assessments
- Update and maintain client websites, ensuring SEO best practices are consistently applied
- Monitor rankings, traffic, conversions, and other key performance metrics
- Prepare performance reports and provide actionable recommendations to clients and internal stakeholders
- Research and implement emerging AI search optimisation and answer engine strategies
- Manage a portfolio of client accounts and develop strategic roadmaps for ongoing improvement
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