3+ years of senior-level SEO experience. Deep technical SEO mastery (site architecture, JavaScript rendering, structured data, Core Web Vitals, etc.). Strategic diagnostic ability using Search Console, Analytics, and ranking trends. Proven problem-solving portfolio with measurable SEO wins. Comfortable using AI tools for analysis and research. Business-first thinking, understanding SEO's impact on revenue and retention. Exceptional English communication skills. Teaching mindset to support and elevate implementation specialists.