3+ years of senior-level SEO experience Deep technical SEO mastery (site architecture, JS rendering, structured data, Core Web Vitals, canonicalization, robots rules, indexing, migrations) Strategic diagnostic ability using Search Console, Analytics, and ranking trends Proven problem-solving portfolio demonstrating wins on non-obvious SEO issues Comfortable using AI tools for analysis, idea generation, and research Business-first thinking understanding SEO's impact on revenue and retention Exceptional English communication skills Teaching mindset to support and elevate implementation specialists