SEO Growth Specialist

3+ years SEO experience, focusing on on-page optimisation Strong command of GA4 and Tag Manager, user insight and testing tools Proficient in CMS platforms, particularly Sanity Skilled at measuring impact and interpreting outcomes, with experience in funnel analysis and experiment design Self-driven, delivers iteratively, and manages an efficient experiment pipeline Works effectively with designers and developers, providing reliable status updates Up-to-date with SEO and UX trends, industry best practices, and AI-driven search patterns

Improve hierarchy, layout, and readability to lift engaged time, scroll depth, and click-throughs. Build hypotheses, run A/B tests, and promote winners on a fortnightly cadence. Analyze session recordings, heatmaps, and surveys to identify blockers and inform test ideas. Scope and ship with Website and Design teams, documenting requirements and success criteria. Use AI to generate test variants, pull insights, coordinate page updates, and streamline reporting.